Helvetica The Movie Watching / Writing Assignment:

1) Where does Helvetica originate from? What country?

A: Switzerland

2) What does the name Helvetica mean in English

A: It means "swiss"

3) What year was Helvetica created, who created it?

A: Max Meidinger & Edward Hoffman

4) What is the design style that Helvetica brought to popularity worldwide

A: Simplicity & order

5) Name 3 qualities of Helvetica.

- Charity

- Order

- Bluntness

6) List the names of 3 different design styles or design movements that are discussed in the film.

7) Which screen fonts did Matthew Carter design?

A: Verdana & Georgia

8) What is the cloned version of Helvetica called?

A: Ariel

9) Is David Carson a trained designer? How does it affect his approach?

A: No, his approach was/is experimental

10) What magazine did David Carson Design?

A: Raygun

11) Name 5 brands that use Helvetica.

- Target

- Urban Outfitters

- American Appeal

- American Airlines

- Skype